Shouldn't the campaign be encouraging cyclists make themselves more visible?

Shouldn’t the Road Justice campaign focus more on telling cyclists to wear high-visibility clothing, and to always use lights after dark?

There are already many campaigns encouraging cyclists to wear light-coloured or reflective clothing, and these have been around for decades. The advice is also in the Highway Code.

The Road Justice campaign is more concerned with the response of the authorities when crashes and near-misses involving vulnerable roads users actually happen. It aims to address what our society can do to protect our most vulnerable road users, rather than putting the onus on cyclists and pedestrians to protect themselves.

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